Needle in a Haystack is an online boutique—a treasury of children's vintage clothes and books, lovingly curated by Vivian Rubin. 

A photographer and artist by profession, Vivian has a seasoned eye and knack for finding unique gems in hidden places. Once she became a mother, she realized how the nostalgia of vintage was also deeply personal, taking her back to her own childhood and the books and clothes she would read and wear. Needle in a Haystack was born out of the desire to share that touching sense of nostalgia with others, in the hopes that you, too, might be reminded of your own childhood and enjoy a moment down memory lane.